The risks of search engine optimization

White & Black Hat SEO

White Hat SEO

Search engine optimization is not without risks. Cooperation with unscrupulous companies may result in a completely untraceable website in Google. This is done by a so-called penalty or a ban.
For search engine optimization can also choose between two strategies:

  • White hat SEO
  • Black hat SEO

White hat SEO includes Google permitted techniques that focus on quality. In contrast, there are also techniques that Google give misleading information, known as Black Hat SEO.

Conception works only on the basis of white hat SEO, with accepted techniques for optimization. Please directly contact us for more information or fill out the form below.

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