Ten Tips for the Mobile User Experience
As the mobile channel and mature technologies develop increasingly, so does the field of user experience (UX hereafter). Good UX is what separates the successful applications of which they are not and allows smaller developers to overcome great brands by creating more compelling applications. Below, I will share ten quick tips that will help you achieve great mobile design . Even if you are not involved in the design process, these concepts will help you better understand the design process and provide better instructions to do the work. (Note: I’m talking about apps but all the information and tips also apply to mobile web pages).
1) Return to Slate
The key point to remember during the design process of mobile UX is that, although it has some principles in common with web design and software, go up and down just shrinking your desktop experience will not work. To design a good application, start at the bottom with the experience you want to have the client and build up properly incorporating elements of your existing digital presence. Ideas are the best mobile phones only, can not come from elsewhere.
2) Identify your users
Modern mobile users typically fall into one of two categories: hunters (those who want to find specific information or a specific task quickly) and accumulator (seeking or spend time surfing and less worried about specific content). If your audience are hunters, focus on features that enable them to perform tasks in the fewest possible steps and minimizes any functionality not help them. If batteries are, find ways to give quick access to extensive information, then identifies ways to keep them in your application. Thus, it is possible to satisfy both, but be careful, in some cases you will have better results if you focus on one type of user.
3) Remember the 80/20 Rule
Generally, 80% of users of an application used only 20% of its functionality. If your service is now online, an easy way to be sure that this is true is to look at how your customers interact with your website (particularly your mobile clients, this is done easily by restricting your analysis to mobile browsers) and identify what functionality is most used and then use that information to reduce your set of features and 20% sure that this is vital as easy and intuitive as possible.
4) Use Task Based Design
Mobile users want to perform tasks, both large (like news browsing and searching) or specific (such as checking flight schedules). Every function of your application should be adjusted to help them identify and complete your homework and everything else should be discarded. Mobile users often have little time and the ground you have to work with them is very small, you can not risk losing time or space. Try to feel your intention and aims to expose the (relevant) possibilities available at each stage of the task for the user, so they can complete it smoothly and discover facts they did not expect.
5) Keep it Simple
Mobile users are not expected to read an instruction manual. Brief instructions for the service are fine, but if you find the need to put a FAQ on your application, you’ve probably done something wrong somewhere. Keep in mind that the mobile design simply does not have the log space used on the web, so things like clear icons are a great space saver. The simpler your application, the better. It will be easier and cheaper to upgrade and will probably do what you’re supposed to do.
6) No Ignores the UX Platforms
Apple, Google and other manufacturers have invested millions to ensure your users know exactly what to expect when they press a button, slide the screen or touch an icon. Develop custom interfaces that do not work so you can make happy your team branding but confuse users and will slow adoption a significant obstacle to participation. Instead, take the principles of OS interface kit and subtly stylized elements of your interface without altering the main functions. Lee platforms guidelines to make sure you’re using the correct interface element for the right job, also follows the minimum size of the buttons, were chosen for a reason. Get a device for which you are designing and use it religiously for a month, you’ll know more than they tell the instructions. After all, no contratarías a web designer who has no computer.
7) Capture More than Touches Entry
The human-computer interaction can be described as a loss process, the user generates much input the capture interface. This data will work for the user as a function of its environment and behavior patterns established. This includes obvious things like sound and movement but also more abstract concepts such as location, proximity, environmental, social relations and intentions. Mobile devices – with a huge variety of sensors and communication channels, more than any other device – are conveniently located to capture more of these data from the “environment.” Think about how you can improve your UX with an intelligent use of these data, using data that the client did not even notice that you are providing a great way to get amazing and memorable results.
8) Design thinking Interruptions
An unfortunate side effect of smartphones that can go everywhere and do hundreds of things is certainly something interrupt the user, either in real life and on the phone itself. Keeping your simple application and your clean interface helps reduce the cognitive load on the user, making it less likely to disregard your application to do other things. But make sure it’s easy to go back to where they were before they have a call or get off the bus once they return to the application.
9) Remember: Your design is not Perfect
Even more laboriously worked UX have some undiscovered flaws when it is released into the real world. This begins even before users get their hands on it. During development, some ideas are unworkable, but not discard: back to the drawing board and work on how you can provide at least an approximation and in most cases users will not realize that you have reduced. As the mobile market is constantly innovating and fits, what works today may not work tomorrow (and vice versa). Treat your applications as entities that evolve continuously, using data from your analysis, user reviews and new technological discoveries to constantly reassess and improve the experience.
10) Above all, follow the best practices and your own experience
Finally, the difference between the mobile experience and traditional digital design is that the slow hardware and external user demands leave little room for loose design and feature sets that have crept in some parts of the desktop. Even if you have no experience in mobile design this restriction leads to follow classic design practices. As tactile objects, the classical theory of product design and your own experiences in the real world you get a natural advantage in designing mobile UX, which means more time to invest in innovation with the application as a whole.