Advertising in search engines (SEA)

Advertising in search engines (SEA)
Advertising in search engines (SEA)
Advertising in search engines (SEA)

Do you sometimes feel that you are paying to advertise for a fairly vague promise, such as recording an ad in a magazine? When advertising in search engines is not the case: you pay for a specific result, namely a click. You pay nothing if no one clicks your ad and you pay not just when someone sees your ad but does not click. You only pay when someone clicks on your ad. So you pay per click, often referred…

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