10 Golden Rules for Choosing Images for your Website

Images are the most critical element of design that designers implement in their web pages . Yes, even in a world where web design is going towards minimalism and flat design, the images continue to play an important role in determining the success or failure of a site. To put it simply, you can not afford to put the wrong images. A perfect image selection strategy can help differentiate your website from your competitors.

This strategy consists of 10 golden rules you need to follow to choose the perfect images for your site.

# 1 | Images to activate the viewer’s emotions
The images that appeal to the emotional influence on the feelings of the viewer. If the subjects in the image are sad, there is a possibility that the user feels sad. So the question is – is the emotion you want to convey? The answer to this question is very important and should be determined before starting the selection of images for your website.


Working emotions that can influence the feelings of your target group about the products or services you sell your brand is crucial. If you think a feeling of envy will help your product sell better, make sure you choose the image produces envy, will help.

What works in these cases is emotional contagion. This is the trend between two people to converge emotionally and if those fueling this trend to choose images that represent the emotion you want your customer feels about your products. Emotional activated convergence images resulting in conversion.

As a viewer you will experience a range of emotions when you look at the picture above, but mostly you will feel happy and satisfied as the people in the picture. That’s the power of emotional images and so the need for your website.

# 2 | Shock
Images that fail to impact the visitor’s attention. Shock tactics do their job once you’ve done by an important feature – relevance. These images should be relevant to the purpose of the site. Irrelevant pictures do not break the ice with users, whether or not capture your attention. The purpose of the shock is to ensure that the brand message is conveyed by the image.


Little People do brilliantly with a picture of a desk in the middle of nowhere.

The left image captures the essence of the text to the right. Hits with their creativity, does the job brilliantly and describes Brand Small Studio perfectly.

# 3 | Fascination
The images that fascinate have have something that sticks. Even after having visited the site will continue to remind the images we saw. There is something in these images that makes us think or “want to think” more about its meaning. You’ll find such images on sites campaigning against a particular cause, such a case is Surfers Against Sewage.


The site proves his point with some images that will make you think about protecting the ocean and beach wastewater, waste and more.

# 4 | Pictures that motivate
Your image should look good, but also to persuade people to take a positive decision regarding the products / services on your page. You need to have an inherent ability to convert. This should be the purpose that defines it. The center of everything should be encouraging people to make an informed decision, so the image becomes an integral part of the information on your site.


Pages sporting goods like Nike used images of people performing a particular activity using a specific product the company wants to promote. A look at these images and visitors will be tempted (ie, motivated) to buy that product.

# 5 | Timelessness
The images of web pages need to pass the test of time. There is a high possibility that your images do not change. Usually you only do it if you apply a redesign to your page. This is why it is important that your images look fresh all the time. Choose images that are not obsolete after a period of time.

One of the reasons that the site images CSS Bear looks to be in good position for a long time is the image of the pet that figures prominently in the design. You will find web pages that have a pet brand need not change their images all the time. The pet is a pet that is characterized by a certain type of longevity.

# 6 | Dress your brand
The best images are those that leave nothing to the imagination and are perfectly aligned with your brand, your products / services, principles, values ​​and goals.


Stoos Customs is a custom motorcycle shop. As you navigate between images on the site no doubt about what the brand does and represents. The images themselves are explained and the question “why they used this picture?” Is never necessary.

# 7 | Images should not distract
There are times when you get to a site and you just go with your pictures, but you have no idea what the site is about. This means that the images you have distracted to concentrate on the message that the site wants to provide.

Pablo and Rusty’s is a site that sells coffee and shows how images should be used to direct the visitor’s attention to the message and nothing more than the message. When you get to your landing page, supersized images greet you. The coffee takes the central place in their images, it is best to do and does not distract you at all.

# 8 | Presents people who represent your target audience

Who is your website? I’m sure you know. So why not use images of people who are part of the audience. Such images resonate with your visitors. Such images also enhance trust and credibility of your page.

Highrise shows happy and satisfied to have used the product and have good things to say about this. In this case the images act as witness to prove that the product works. The images have tremendous visual appeal and provide a practical benefit.

# 9 | Image Consistency
Web design is a visual way to tell a story, and their images will help you to tell a visitor that traps and slowly persuaded to try a product or service. The images, therefore, are crucial design elements that help the story unfold. Therefore it is important to maintain consistency of images that together help the brand to cause the desired impression on your target group.

The site of the Loyal British Legion makes good use of illustrations and animations consistent to prove his point.

# 10 | Quality


And finally, the quality of your images. Must have perfect pixels, to be in high resolution and be sufficiently clear. You may think this is pretty obvious but here many people make mistakes. The critical nature of this rule can not be emphasized enough. Dubai Web Design

Thomas James

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